Clinique Rebranding

Gavino, Gwendolyn. Clinique Rebranding, 2024

Overview:

Clinique is a cosmetic giant with it’s brand being world wide and well known. It is also one of the most popular cosmetic brands due to the quality of its products, however, it isn’t popular among the younger age groups with only 19% of its users being 25 or younger. Clinique is currently struggling to compete in that younger market with newer trending makeup and skin care brands such as Too Faced and Charlotte Tilbury. My goal with the rebranding of Clinique is to make it appeal to the younger demographic by giving it a more youthful look and feeding into current the current “clean girl” makeup trend of that age group. My rebrand will still keep Clinique’s philosophy and it’s personality while getting rid of its association with older age groups but keeping it familiar enough for it to still appeal to the older audience of Clinique’s current users.

Click below to view the full PDF version