URCAS Logo and Branding System

Court, Dylan. Gavino, Gwendolyn. Lopez, Zion. URCAS Logo and branding system, 2024

Overview:

This project was a class competition for my advance branding and identity systems graphic design class. The Undergraduate Research and Creative Art Symposium, URCAS, reached out our class to create a new logo their 2024 URCAS event. We worked in groups of three and were tasked to create an entire branding system in addition to a logo for URCAS. The group who’s logo and branding system was selected would be payed for their design and then would continue to work with the URCAS directors to create posters, flyers, digital banners, apparel, and name tags for the 2024 URCAS event. I was the lead designer for my group and after pitching our logo and branding system to the URCAS board of directors, our design was selected as the winner of the competition. After we were selected, we were each paid for our design and worked with the URCAS team to help them with the use of our design and made any changed they needed or wanted. This is the branding system and presentation we created for URCAS.

Click below to view the PDF of the full URCAS branding system